Advertising · Service
Google Ads that generate customers, not just clicks
You invest in ads and the clicks arrive, but the conversions do not. We configure Google Ads campaigns focused on ROAS: precise targeting, converting copy and continuous optimisation so every euro of budget actually works.
Get your free auditaverage ROI with well-managed campaigns
Google Economic Impact
of buyers click on ads before purchasing
WordStream 2024
average return for every euro invested in Google Ads
Google Data
Why your campaigns are not converting
The three mistakes that burn budget in Google Ads
Problem 01
Expensive clicks without conversions
You set up campaigns with broad keywords, no negatives, and attract traffic looking for something different from what you offer. You pay for every click, but 80% will never convert.
Result: CPC rising month after month and a cost per acquisition that is impossible to make profitable.
Problem 02
Basic setup that wastes budget
Google's assistant recommends automated bids and broad targeting because that maximises its revenue, not yours. No campaign structure by intent, no audience segmentation and no A/B tests.
Result: Budget diluted on irrelevant searches and in hours/locations that do not convert.
Problem 03
No tracking of real results
You measure clicks and impressions but do not know which campaign generates sales, which keyword brings qualified leads or which ad has the best ROAS. Without data, you cannot optimise.
Result: You decide on intuition, not numbers. The budget is repeated without improving.
Our approach
Four pillars of profitable campaigns
Every account is different. We start with an audit to identify where money is being lost and build a solid structure from there that scales.
01
Account and competitor audit
We analyse your current account, your main competitors and the keyword market. We identify budget leaks, keyword opportunities and gaps in bidding strategy.
02
Smart campaign structure
We create campaigns by search intent: brand, generic, competitor and remarketing. SKAG or STAG depending on your volume. Each ad group points to a relevant landing page and has its own controlled budget.
03
Continuous CPA/ROAS optimisation
Weekly bid adjustments, pausing keywords that do not convert, expanding those that do, copy and extension tests. The goal is not to spend the budget: it is to reduce the cost per conversion.
04
Remarketing and audiences
We recover visitors who did not convert with Display, YouTube and Gmail Ads. We build similar audiences from your conversions to expand the funnel with qualified traffic.
What you receive
What the service includes
Who to hire?
Us versus the other options.
| Traditional agency | Freelance | Brandgrowth | |
|---|---|---|---|
| Structure by search intent | Basic | Variable | ✓ Full SKAG/STAG |
| Weekly bid optimisation | ✕ Monthly or quarterly |
Depends on workload | ✓ No exception |
| Conversion setup + GA4 | Overcharged | Sometimes | ✓ Included in all plans |
| Continuous A/B copywriting | ✕ | Occasional | ✓ |
| Display + YouTube remarketing | Large plan | ✕ | ✓ From Growth |
Channels we manage
Pricing
Choose your plan
Starter Ads
From 600€/month
For businesses that want to start investing in search advertising with a solid structure from day one.
- Initial account audit
- Conversion setup + GA4
- 1 Search campaign (up to 3 groups)
- 10 main keywords
- Ad copywriting
- Monthly report
Most popular
Growth Ads
From 1,500€/month
For companies already investing in ads and needing to improve ROAS, reduce CPA and scale what works.
- Everything in Starter
- Up to 5 active campaigns
- Display & Remarketing
- Continuous A/B copy tests
- Weekly bid optimisation
- Bi-weekly report
Authority Ads
From 3,000€/month
For businesses with significant budgets that need an integral strategy: Search, Display, YouTube and Shopping.
- Everything in Growth
- Unlimited campaigns
- YouTube Ads + Shopping
- Optimised Performance Max
- Seasonal strategy
- Dedicated account manager
How we work
01
Diagnosis
Complete audit of your current account, competitor analysis and sector benchmark. We identify budget leaks and keyword opportunities.
02
Strategy
We define CPA and ROAS targets, campaign structure by intent, allocated budget and test schedule for the first 90 days.
03
Setup
Implementation of conversions, campaign structure, ad copywriting, extensions and GA4 linking. Everything ready to launch.
04
Optimisation
Weekly bid adjustments, negative keyword pauses, audience expansions and A/B tests. We reduce CPA and maximise ROAS month by month.
05
Scaling
When we find what works, we scale budget in a controlled way. We add Display, YouTube and remarketing to widen the funnel.
Frequently asked questions
Google Ads — everything you need to know
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It depends on your sector and the competition for your keywords. With €600–1,000/month of ad investment we can already obtain significant data and optimise. The important thing is not the initial budget: it is that every euro is well spent. That is why we always start with an audit before touching anything.
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The first results are usually seen within 7–14 days after launch. Continuous optimisation starts to show significant CPA and ROAS improvements from the second month. Unlike SEO, changes here have immediate impact — but real ROAS is built with consistency.
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We manage both: our fee is for account management and optimisation. The ad budget is set by you and goes directly to Google — we never touch it. We advise you on how much to invest according to your goals, but you keep full control of ad spend.
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Search captures active intent: someone searches for your product and your ad appears. Display generates demand: it shows banners on websites and apps to defined audiences. Performance Max is Google's bet on automated multichannel campaigns. We use each at the right time: Search to convert, Display/YouTube for remarketing, and P-Max only when we have enough data to feed its algorithms.
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Highly recommended. A landing page optimised for the search can double your conversion rate compared to sending traffic to the homepage. If you do not have landing pages designed for your campaigns, our AI Web Design service can create them. It is the combination of qualified traffic + persuasive landing that produces results.