Link Building · Earned Media · Brand Authority
Digital PR
Campaigns
Your competitors have links from industry publications and authoritative media. You're invisible to the algorithms that decide which brands get cited. We run Digital PR campaigns that earn authority links — guaranteed.
Talk to the teamWhy links still move rankings in 2025
01
Authority is the ranking multiplier
Google's algorithm still treats links from trusted domains as votes. A page with great content and zero authority loses to a weaker page with links from credible sources.
02
LLMs train on what media cites
ChatGPT, Gemini and Perplexity are trained on web content weighted by authority. Brands mentioned in reputable publications appear in AI answers. Brands without coverage don't.
03
Outreach alone doesn't scale
Cold pitching journalists without newsworthy angles and existing media relationships produces near-zero results. Digital PR requires editorial strategy, not a spreadsheet of email addresses.
What a campaign includes
Each Digital PR campaign is built around a newsworthy angle specific to your brand and industry.
Campaign angle & content
We research and develop a story that journalists in your sector actually want to cover — data studies, expert commentary, original research or exclusive brand news.
Media outreach
We pitch to relevant publications with real editorial relationships. No generic press release blasts — targeted outreach to journalists who cover your space.
Guaranteed placements
We commit to a minimum number of authority links per campaign. If we fall short, we keep working at no extra cost until we reach the agreed deliverables.
Reporting & link tracking
Full report with every placement, the domain authority of each publication, anchor text used, and impact on your overall backlink profile.
How a campaign runs
01
Discovery
We analyse your brand, current backlink profile, competitors' link strategies and the publications that matter most in your sector.
02
Angle
We identify a newsworthy story your audience cares about and that journalists will want to cover. Data, expert opinion, or industry-first research.
03
Content
We produce the supporting content — press release, data visualisations, expert quotes — packaged for quick editorial pickup.
04
Outreach
Targeted pitches to journalists and editors at relevant media outlets. Personalised, not templated. We follow up until we get a response.
05
Report
Campaign report with every secured placement, domain metrics, anchor text, and projected SEO impact over the next 90 days.