Search Intent · Volume · Competitive Gap · Content Strategy
Keyword
Research
You're creating content, but it's not ranking. The problem isn't the writing — it's targeting keywords nobody searches for, or fighting for terms where you have no chance. We build the keyword map your content strategy actually needs.
Talk to the teamWhat the deliverable includes
A complete keyword map you can hand to a writer or developer and know exactly what to build.
Intent mapping
Every keyword classified by intent: informational (research phase), navigational (brand awareness) and transactional (ready to buy). Each type needs a different content approach.
Volume & difficulty
Accurate monthly search volume and keyword difficulty scoring. We identify the sweet spot — terms with real volume that you can realistically rank for.
Competitive gap analysis
Keywords your competitors rank for that you don't. These are your fastest wins — topics where demand is proven and your gap is clear.
Content calendar
Prioritised list of content to create, in order of impact. Each entry includes the target keyword, search intent, recommended format, and internal linking targets.
How we build the keyword map
01
Seed keywords
We start with your core services and products, then expand using AI-assisted tools to surface related terms, synonyms and long-tail variations.
02
Competitor audit
We analyse the top 5 organic competitors in your niche to find the keywords they rank for that you don't — these become your highest-priority targets.
03
Intent classification
Every keyword is classified by search intent. This determines whether the target page should be a product page, service landing, blog post, or comparison guide.
04
Prioritisation
We score each keyword by impact potential (volume × difficulty × business relevance) and build a ranked list so you know exactly where to start.
05
Deliverable
Full keyword map in spreadsheet format plus a written content strategy doc with the top 20 content opportunities explained and justified.