Content Gap · Link Gap · Keyword Overlap · Technical Benchmarking
Competitor
Analysis
Your competitors are ranking above you. The question isn't whether they're doing something right — they are. The question is what, exactly. We deliver a full X-ray of their digital strategy so you know precisely what to beat them on.
Talk to the teamWhat the analysis covers
A structured breakdown of exactly what your top 5 organic competitors are doing — and where your biggest opportunities are.
Content gap
Topics and keywords your competitors rank for that you don't. These represent proven demand — people search for them, competitors capture them, and you're missing out.
Link gap
Domains linking to your competitors but not to you. This is your Digital PR target list — publications that have already shown interest in your sector.
Keyword overlap
Keywords where you and a competitor both rank. Identifies where head-to-head competition is tightest and where a small improvement flips the ranking in your favour.
Technical benchmarking
Your Core Web Vitals, page speed and technical health compared directly against each competitor. See where their technical advantage is — or where yours should be.
How we work
01
Identify competitors
We identify your true SEO competitors — not your business competitors, but the domains ranking for the keywords your customers search. These are often different sets.
02
Keyword mapping
Full export of competitor keyword rankings compared against yours. Every gap, every overlap, every opportunity surfaces with volume and difficulty data.
03
Backlink audit
We pull the complete backlink profile of each competitor and cross-reference against yours to find the high-authority domains you're missing.
04
Content audit
Review of the top-performing content pieces for each competitor — format, depth, structure and on-page optimisation — to understand what earns rankings in your niche.
05
Action plan
Prioritised recommendations. Not a data dump — a clear list of what to do first, second and third to close the gap as fast as possible.